Feeling like a “real” blogger: Create & Cultivate Dallas

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Last weekend, I went to Create & Cultivate Dallas. It was my first ever blogger conference, and I’m not going to lie, I was pretty nervous. I sit down with my blog reader every morning, so there’s something of a celebrity status reverence in my mind. I also anticipated a great deal of fashion bloggers, given that it’s a popular category in general and in the Dallas area.

A twinge of impostor syndrome had me feeling the need to up my style game and buy a bunch of new outfits. Some confidence-boosting FT business cards and soul-searching later, I realized a) my closet is already too full and b) I like my every day style, so it just wouldn’t be me to dress like my idea of a “real blogger”. Some outfit planning later with my style consultant (as in, if my husband hears “these shoes or these shoes?” one more time…) I ended up 100% comfortable as just me in things I already owned. Figures.

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Once I actually got there, I realized I had nothing to worry about anyway. Everyone was truly friendly and nice. There was also way more of a range of blogger levels and career fields present than I expected, which kept things interesting and way more approachable. It also helped a ton that one of my favorite people was there.

Overall, it was fun, fancy, and I’d definitely go again! Here are my big takeaways from Track #2:

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Let’s get technical:

  • Know your audience – where else should you be for them to discover you, what do they actually want or need from you.
  • Engage with people who’ve just liked / commented / followed – they are most likely to still be on their phone or in the app.
  • Hashtags – check before you use! Luckily, this lesson was already cemented while researching before a client’s major sports event…In case you were wondering, “#score” on Instagram is not so much sports-related. That’s all I’m going to say on the matter.
  • Specify rounds of edits in partnership contracts in advance, as well as fair fees for extra / extensive ones.

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Make your own opportunities:

  • Bag Snob turned a negative review for a designer’s bag –> a product conversation –> into a bag pitch –> into her own line.
  • House of Harper was looking to personally embark on a home remodel. She decided to explore expanding her blog content accordingly and pitched Lowe’s with her design ideas to see if they would maybe, like to, potentially sponsor. They did.

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Quotes, thoughts and things:

creativity is a practice

 

know your strengths, tap your network for the rest

 

sell the idea over the skills

 

respond to “no” with “why”

 

you’re only as good as your last _____

 

authentic > innovative …and is often innovative in and of itself

 

inspire creativity by understanding how people work best – and then letting them

Hope to see ya’ll at the next one!

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Meeting Lauryn from The Skinny Confidential!
Meeting Lauryn from The Skinny Confidential!

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